Empowering Ambition

Through High-Value Investments

At Smart.by LLC, we partner with visionary investors and businesses to optimize project execution, unlock growth opportunities, and achieve long-term investment success.

Investments Managed (MMAD)

Trusted by Global Investors

Ready-to-invest projects

Professional Consultants

Africa Is Our Launchpad, The World Is Our Market.

Whether you’re launching a cross-border venture, streamlining operations, or seeking strategic capital allocation — Smart.by is your partner for performance-driven growth.

Founded in 2018 in Tangier by a team of Moroccan entrepreneurs with global ambition, we exist to bridge the gap between strategic vision and tangible growth.

Our clients are investors, banks, institutions, and forward-leaning enterprises seeking clarity in complexity. From high-impact investment strategies to end-to-end project delivery, we partner with those who demand precision, insight, and measurable outcomes.

We operate across industries — finance, infrastructure, digital transformation, and beyond — with one purpose: to create enduring value where it matters most.

Our roots in Morocco give us a unique vantage point: we understand both the opportunities and the intricacies of doing business in Africa. We help global capital flow confidently into emerging markets — with the strategy, partners, and structures required to thrive.

Looking ahead, Smart.by is scaling its footprint across the continent — building a platform for investment excellence that connects Africa to the world.

A team committed to your success.

We are excited for our work and how it positively impacts clients.

Values That Guide Everything We Do

Integrity First

We believe in doing the right thing, always. Honesty, transparency, and ethical practices are at the core of our business. We build trust with our clients and partners by staying true to our word and delivering on our promises.

Strategic Innovation

The investment landscape is constantly evolving, and so are we. We embrace change, seek out new ideas, and continuously push the boundaries of creativity. Our commitment to innovation ensures that we stay ahead of the curve and deliver cutting-edge solutions.

Execution Excellence

We are passionate about delivering the highest quality work in everything we do. From strategy to execution, we set high standards for ourselves and are relentless in our pursuit of excellence. Our clients’ success is our ultimate goal, and we settle for nothing less than exceptional.